BLOOMBERG PUBLIC ART CHALLENGE - SALT LAKE CITY
web Design
web Design
public art
public art
UX/UI Designer
2 weeks
shipped
ecological problem
“Great Salt Lake is facing unprecedented danger. Without a dramatic increase in water flow to the lake in 2023 and 2024, its disappearance could cause immense damage to Utah’s public health, environment, and economy”.
PROJECT BACKGROUND
The Bloomberg Philanthropies Public Art Challenge, an initiative that awards $1 million to cities to address local issues through public art, selected Salt Lake City as one of eight recipients for the most recent cycle.
In partnership with Finn and Bloomberg, CURE was tasked with designing 6 websites (I worked on 4) to raise awareness about the chosen civic issue: the alarming decline of the Great Salt Lake water levels and the potential consequences.
OUR APPROACH
Our design emphasized the gravity of the Great Salt Lake's environmental crisis while avoiding an overly bleak tone. We combined imagery to showcase the lake's beauty with insightful facts to educate the audience about the ecosystem we strive to protect.
As Salt Lake City was our first design project in this initiative, we were under a tight timeline to build an initial site that balanced the overarching Bloomberg vision with the city’s specific needs. We prioritized flexibility, ensuring the layout was templated enough for city teams to add new sections or events independently as their projects evolved.
RESULTS
49-second average engagement time, with event pages ranking as the most visited after the homepage, driving user action.
first draft
REVISED VERSION
FINAL VERSION
client feedback
We worked closely with Salt Lake City, incorporating their insights into the design at every step. The result was a site that the client loved, with the project lead commenting, “I can’t wait to share the new brand and site with our community! It’s such beautiful and inspiring work.”
(The image below is a screenshot from a call, with names and faces blurred to maintain privacy and confidentiality, reflecting the enthusiastic reaction from the team.)
learnings
focus on scalability
Each website needed to be easily updated and expanded by city teams. We designed reusable sections and modular cards so cities could add content or create new pages as their needs evolved.
what comes first: Design or copy?
Although designing when content and copy are finalized is ideal, it's often not realistic. Designing for evolving content was crucial, as not all city teams had finalized copy or fully developed needs. We had to design with flexibility in mind, creating intuitive layouts based on best practices.
Simplicity is key
This was the first of four websites I collaborated on with Finn, helping to establish our design process. With tight timelines, the challenge was balancing simplicity with uniqueness—ensuring each site had its own identity while using a template structure for quick builds and easy post-handoff edits.
Simplicity is key
This was the first of four websites I collaborated on with Finn, helping to establish our design process. With tight timelines, the challenge was balancing simplicity with uniqueness—ensuring each site had its own identity while using a template structure for quick builds and easy post-handoff edits.
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“Great Salt Lake is facing unprecedented danger. Without a dramatic increase in water flow to the lake in 2023 and 2024, its disappearance could cause immense damage to Utah’s public health, environment, and economy”.
ecological problem
project Background
The Bloomberg Philanthropies Public Art Challenge, an initiative that awards $1 million to cities to address local issues through public art, selected Salt Lake City as one of eight recipients for the most recent cycle.
In partnership with Finn and Bloomberg, CURE was tasked with designing 6 websites (I worked on 4) to raise awareness about the chosen civic issue: the alarming decline of the Great Salt Lake water levels and the potential consequences.
our approcah
Our design emphasized the gravity of the Great Salt Lake's environmental crisis while avoiding an overly bleak tone. We combined imagery to showcase the lake's beauty with insightful facts to educate the audience about the ecosystem we strive to protect.
As Salt Lake City was our first design project in this initiative, we were under a tight timeline to build an initial site that balanced the overarching Bloomberg vision with the city’s specific needs. We prioritized flexibility, ensuring the layout was templated enough for city teams to add new sections or events independently as their projects evolved.
49-second average engagement time, with event pages ranking as the most visited after the homepage, driving user action.
results
first draft
REvised VErsion
final result
Macbook Pro
Client feedback
We worked closely with Salt Lake City, incorporating their insights into the design at every step. The result was a site that the client loved, with the project lead commenting, “I can’t wait to share the new brand and site with our community! It’s such beautiful and inspiring work.”
(The image above is a screenshot from a call, with names and faces blurred to maintain privacy and confidentiality, reflecting the enthusiastic reaction from the team.)
learnings
Simplicity is key
This was the first of four websites I collaborated on with Finn, helping to establish our design process. With tight timelines, the challenge was balancing simplicity with uniqueness—ensuring each site had its own identity while using a template structure for quick builds and easy post-handoff edits.
focus on scalability
Each website needed to be easily updated and expanded by city teams. We designed reusable sections and modular cards so cities could add content or create new pages as their needs evolved.
what comes first: Design or copy?
Although designing when content and copy are finalized is ideal, it's often not realistic. Designing for evolving content was crucial, as not all city teams had finalized copy or fully developed needs. We had to design with flexibility in mind, creating intuitive layouts based on best practices.
Bloomberg public art challenge - salt lake city
UX/UI DESIGNER
2 weeks
shipped
public art
web Design
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