W.M. JORDAN
Transforming W.M. Jordan company's digital presence to honor its legacy, showcase innovation, and celebrating its deep community roots and commitment to growth.
web reDesign
web reDesign
Construction
Construction
UX/UI Designer
7 months
shipped
Team of 4
challenge
W.M. Jordan, a legacy construction firm in the Southeast, needed a modernized website to reflect its rich history while appealing to a younger, tech-savvy audience. The challenge was to balance tradition and innovation, showcasing their community impact and technological leadership while improving usability for diverse audiences, including clients, trade partners, and prospective employees.
Solution
As a UX/UI Designer working in a team of four, our solution was to redesign the website to make it more visually engaging by highlighting W.M. Jordan’s core strengths—community involvement, advanced technology, and regional impact—through bold photography and dynamic layouts.
By integrating a refined content strategy and SEO optimization, the redesign successfully bridged their past with a forward-thinking digital presence, attracting new audiences and talent.
results
+68% Engagement Boost
Average session time per active user increased from 34s to 57s, signaling a 68% rise in engagement.
Target Audience Shift
The redesign attracted a younger audience, with the 25-34 age group (416 visitors) and 35-54 age group (408 visitors) leading traffic, a marked shift from the older user base.
I would put this up against any other construction site out there and would be very confident that ours is better."
Ron, W.M. Jordan’s Leadership
Top-Performing Pages
The "Bid with Us" page ranked 3rd in visits, following the homepage and construction services, directly aligning with business goals.
KEY PAGES
BEFORE THE REDESIGN
research
Our approach began with extensive market research, SEO analysis, and Google Analytics insights. We also conducted stakeholder interviews to ensure our vision aligned with the CEO’s perception of the company and felt authentic to their mission.
Key insights included
01.
Focus on Culture and Innovation
Competitors heavily emphasized showcasing culture and technological innovation.
01.
Focus on Culture and Innovation
Competitors heavily emphasized showcasing culture and technological innovation.
02.
New Programs Categorization
02.
New Programs Categorization
03.
Emphasizing Community Involvement
03.
Emphasizing Community Involvement
04.
Enhancing Storytelling and Keyword Strategy for Visibility
04.
Enhancing Storytelling and Keyword Strategy for Visibility
05.
Restructuring for Scalability and User-Centric Navigation
05.
Restructuring for Scalability and User-Centric Navigation
design Process
To position W.M. Jordan as an industry leader and align with stakeholder goals, our design process was centered on key insights from research.
we focused on
01.
Highlighting Regional Presence and Technology
We showcased office locations and emphasized the company's use of BIM technology, positioning W.M. Jordan as an innovative leader in the industry.
01.
Highlighting Regional Presence and Technology
We showcased office locations and emphasized the company's use of BIM technology, positioning W.M. Jordan as an innovative leader in the industry.
02.
Community Focus
02.
Community Focus
03.
Visual Storytelling
03.
Visual Storytelling
04.
Improved Navigation
04.
Improved Navigation
05.
Audience Consideration
05.
Audience Consideration
tech innovation
Improved Navigation
audience consideration
community focus
visual storytelling
tech innovation & regional presence
DISCOVER MORE CASE STUDIES
conclusion
The new W.M. Jordan website blends history, innovation, and accessibility to create a dynamic user experience that appeals to both legacy clients and a new generation of talent. By emphasizing community, regional strength, and cutting-edge technology, we delivered a modern platform that honors W.M. Jordan’s roots while positioning them as leaders in the Southeast’s construction industry.
Through thoughtful design, content strategy, and SEO enhancements, this project showcases how a user-centered approach can transform a digital presence—bridging tradition with a bold, forward-looking vision.
LET'S WORK TOGETHER
@2025 All Rights Reserved
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reserach
Our approach began with extensive market research, SEO analysis, and Google Analytics insights. We also conducted stakeholder interviews to ensure our vision aligned with the CEO’s perception of the company and felt authentic to their mission.
Key insights included
01.
Focus on Culture and Innovation
Competitors heavily emphasized showcasing culture and technological innovation.
02.
Catering to New and Existing Customers with Key Call-to-Action
03.
Emphasizing Community Involvement
04.
Enhancing Storytelling and Keyword Strategy for Visibility
05.
Restructuring for Scalability and User-Centric Navigation
before the redesign
we focused on
01.
Highlighting Regional Presence and Technology
We showcased office locations and emphasized the company's use of BIM technology, positioning W.M. Jordan as an innovative leader in the industry.
02.
Community Focus
03.
Visual Storytelling
04.
Improved Navigation
05.
Audience Consideration
design process
To position W.M. Jordan as an industry leader and align with stakeholder goals, our design process was centered on key insights from research.
web redesign
construction
UX/UI Designer
7 months
Team of 4
shipped
W.M. Jordan
Transforming W.M. Jordan company's digital presence to honor its legacy, showcase innovation, and celebrate its deep community roots and commitment to growth.
challenge
W.M. Jordan, a legacy construction firm in the Southeast, needed a modernized website to reflect its rich history while appealing to a younger, tech-savvy audience. The challenge was to balance tradition and innovation, showcasing their community impact and technological leadership while improving usability for diverse audiences, including clients, trade partners, and prospective employees.
solution
As a UX/UI Designer working in a team of four, our solution was to redesign the website to make it more visually engaging by highlighting W.M. Jordan’s core strengths—community involvement, advanced technology, and regional impact—through bold photography and dynamic layouts.
By integrating a refined content strategy and SEO optimization, the redesign successfully bridged their past with a forward-thinking digital presence, attracting new audiences and talent.
results
+68% Engagement Boost
Average session time per active user increased from 34s to 57s, signaling a 68% rise in engagement.
Target Audience Shift
The redesign attracted a younger audience, with the 25-34 age group (416 visitors) and 35-54 age group (408 visitors) leading traffic, a marked shift from the older user base.
Top-Performing Pages
The "Bid with Us" page ranked 3rd in visits, following the homepage and construction services, directly aligning with business goals.
I would put this up against any other construction site out there and would be very confident that ours is better."
Ron, W.M. Jordan’s Leadership
conclusion
The new W.M. Jordan website blends history, innovation, and accessibility to create a dynamic user experience that appeals to both legacy clients and a new generation of talent. By emphasizing community, regional strength, and cutting-edge technology, we delivered a modern platform that honors W.M. Jordan’s roots while positioning them as leaders in the Southeast’s construction industry.
Through thoughtful design, content strategy, and SEO enhancements, this project showcases how a user-centered approach can transform a digital presence—bridging tradition with a bold, forward-looking vision.
visual storytelling
community focus
tech innovation
tech innovation & regional presence
Improved Navigation
audience consideration
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